THE BEGINNING
The Spark Behind I DID IT!
I Did It was born from the belief that creativity can do more than entertain, it can comfort, connect, and build confidence. Our DIY kits are thoughtfully designed to encourage imaginative play, mindfulness, emotional expression, and meaningful hands-on experiences for both children and adults. Rooted in principles of child psychology and social-emotional learning, each activity is created to support confidence-building, independent thinking, emotional development, and the joy that comes from creating something on your own.
What We Stand For
Creativity With Meaning
We believe play should do more than entertain. Through imaginative, hands-on experiences, children learn to explore emotions, build confidence, express themselves freely, and develop a stronger sense of independence and creativity. In a fast-moving digital world, we create meaningful screen-free moments that help children and families slow down, create together, and form deeper connections through tactile, real-world experiences.
Social & Emotional Learning
Rooted in principles of psychology and social-emotional learning, our activities are thoughtfully designed to encourage patience, focus, emotional expression, nurturing behaviour, problem-solving, and mindful engagement through play.
Community & Empowerment
We are committed to creating opportunities for rural artisans and women by involving them in the making, assembling, and packaging of our products, supporting craftsmanship, sustainable livelihoods, and creative independence within local communities.
Our People
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Ashlesha
Shirodkar
Tarinni Shirodkar
Founder & CEO
RESEARCH & LEARNING EXPERIENCE LEAD
Passionate about hands-on learning, creativity and meaningful play, she has spent over two decades creating innovative products for leading children's brands and toy companies. I DID IT! is an extension of that journey, a brand dedicated to helping children build confidence, curiosity and life skills through thoughtful, screen-free DIY experiences.
Tarinni is a psychology undergraduate and researcher passionate about translating psychological science into practical tools that support children's emotional and cognitive development. She has contributed to research initiatives with collaborators at the University of North Carolina at Chapel Hill, the University of Michigan, and the National University of Singapore, with a particular interest in mindfulness, child development, and social-emotional learning. Her work focuses on using evidence-based psychological principles to create meaningful, engaging experiences that help children learn, grow, and thrive.